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  • Sandra M

How to hashtag your posts

Updated: Aug 18, 2018

Love to #hashtag? Good news!

You can add tags (#vacation #dream #summer) throughout your blog and social media posts to reach more people. Why hashtag? Hashtags are like labels for content that people can search with to find relevant posts. Using hashtags can expand your post reach and help people find the content that matters to them. The super trick to getting your hashtags right? THINK LIKE A SEARCHER. What would someone type in if they were looking for the product or service that you sell? Check out my true story below and see how a makeup artist in Paris closed a sale with me - without ever speaking to me and without a referral!

Recently on a trip to Paris I was looking for a makeup artist for a keynote that I had to deliver. I went to Instagram to search and typed #parismua (mua is a common industry abbreviation for makeup artist). I found posts that belonged to make up artists in the area I was in and reached out to one by the link she had in her Instagram bio. I booked her right then and there and she delivered an amazing service!


Use hashtags to describe what you are selling. To control your sales you have to control the narrative.

My wonderful makeup artist in Paris I found using #parismua on Instagram
My wonderful makeup artist in Paris I found using #parismua on Instagram

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